What is Retargeting?

Have you ever wondered why certain brands seem to follow you around the internet? You visited a favorite site and browsed around – maybe added something to a shopping cart – and now you’re seeing ads everywhere you go for that same brand. Magic?

Well, sort of. Those brands are using a digital marketing tactic called “retargeting”.

Retargeting, done right, can be your brand’s secret sauce.

So what is it? It’s the practice of adding a pixel, or a tiny piece of code, in the browser of anyone who visits your website. That pixel then follows them around the internet, serving up YOUR ads when they visit dozens of other pages. The goal is for your message or offer to be seen in myriad places on dozens of other websites, constantly reminding them of your brand or your offer – and working to bring them back to your site. 

Why do we need to do this? Well, according to studies, only about 2% of visitors that come to your site will take action (make a purchase, fill out a form, call the business) on the first visit. Retargeting allows us to recapture those prospects and send them gentle reminders until they come back to your site.


At MN Local Business Guide, we’re digital marketing experts. We can help set up your retargeting campaign and direct your lost website visitors back to your page. The best news is, you can get started for FREE.

We’ll install a clickable widget on your site and create a pop-up ad, and then monitor the clicks and traffic from that ad for a period of time – 30 days is a good general measurement. You’ll be able to see the traffic stats and understand how remarketing is luring your prospects back to your site every time they surf the web.

Then, we’ll talk about a monthly campaign that works in concert with your other marketing efforts – typically display advertising or PPC – to 10x those results. The 98% of web visitors that leave your page will be coming back and converting into sales

Want to get more from your advertising dollar and recapture some of your lost web traffic, and convert them to actual sales? Call us today and let us provide you with a solution that works for your business.




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